Seef Properties signed a lease agreement to open the first Bahrain branch of the Joe & The Juice café at Al Liwan. The 122 sqm café offers a diverse selection of hot and cold beverages, including unique natural juice blends without unhealthy additives, served in a modern and enjoyable atmosphere.
Founded in Copenhagen, Denmark in 2002, Joe & The Juice’s chain of cafés has over 300 branches worldwide, including in the United Arab Emirates, Saudi Arabia, Kuwait, and Qatar.
Seef Properties Chief Executive Officer, Ahmed Yusuf said: “We are pleased to announce this agreement with one of the world’s leading European cafes. Choosing Al Liwan as the location for its first branch in Bahrain’s market underscores the mall’s modern offerings and ability to attract a significant share of customers from a younger demographic. We are committed to launching innovative concepts within the industry and enriching Bahrain’s market with prestigious global brands.”
The café caters to a discerning and youthful target demographic with a fast-paced and health-conscious lifestyle. The chain’s appeal lies in its forward-thinking approach, providing a space where young consumers can enjoy a range of culinary choices, while allowing employees to dress as they like.