Euro Motors celebrates double victory at BMW Group Middle East Importer Awards

Euro Motors, the official importer of BMW Group vehicles in Bahrain, recently won significant accolades at the recent BMW Group Middle East Importer Awards, held on Thursday, March 7.

Winning not one, but two major awards, the BMW Customer Service Champions 2023 and the BMW Sales Champions 2023 prizes, Euro Motors triumphed among several regional importers to cement its track record in the Middle East automotive industry, which is famed for its high service standards and discerning clientele.

The BMW Customer Service Champions award specifically recognised the exceptional teamwork across all departments, a factor Euro Motors takes immense pride in. Celebrating the various facets that create remarkable service experiences and an exceptional customer journey, the award was given to Euro Motors taking into consideration including its well-organised and popular test drives, seamless handover experience post-purchase, outstanding NPS (Net Promoter Score) numbers reflecting customer satisfaction levels, and the efficiency and reliability demonstrated by the importer’s Parts department.

“At Euro Motors, we understand that the journey towards owning a BMW is as crucial as the vehicle itself,” remarked Rashid Zayed Alzayani, Managing Director of Euro Motors. “Our legendary test drives are meticulously designed to not just showcase the vehicle’s capabilities but to immerse our customers in the luxury, comfort and performance that BMW stands for. This experience is complemented by our handover process, which is characterised by a personal touch, ensuring that the transition to owning a BMW is memorable and special.”

Securing the BMW Sales Champions award came about by way of the impressive year-on-year growth shown by Euro Motors, especially notable in one of the smaller markets in the region, yet a competitive one. The team’s success in achieving exceptional sales figures surpassed expectations for 2023.

 “We are incredibly proud to have been recognised for our team’s hard work and strong culture of excellence, with these prestigious awards,” continued Alzayani. “The accolades clearly reflect our focus on only the best in customer satisfaction and sales accomplishments, regardless of the market’s size. I would like to extend our gratitude to our customers for their trust and loyalty in getting their automotive needs met through Euro Motors.”

For more information on BMW vehicles or to book a test drive, visit the Euro Motors showroom or explore

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