Smile initiative launches “Kids R Golden 10” campaign

The “Smile” initiative, a Bahrain Future Society for Youth initiative that provides psychosocial support to children with cancer and their parents in the Kingdom of Bahrain, has launched the tenth edition of its “Kids R Golden 10” awareness campaign.

The campaign’s primary goal is to raise awareness about childhood cancer in various segments of the Bahraini society, coinciding with September, a month dedicated to global childhood cancer awareness.

This occurred during a significant event orchestrated by the “Smile” initiative at its headquarter located in the Umm Al Hassam area in Manama. The event was attended by notable figures such as Mrs. Enas Al Majid, Assistant Undersecretary for Community Development at the Ministry of Social Development, as well as representatives from government hospitals, healthcare centers, and sponsors from the National Bank of Bahrain, Ahli Bank, Jahez, and the marketing partner “Interact,” among others.

The campaign’s launch featured a guided tour for participants inside the “Smile” initiative’s headquarters. During this tour, they had the opportunity to gain insights into the services provided by the initiative for children with cancer and their families. The tour also introduced them to various halls within the headquarters designed for educational, artistic, recreational, gaming, and other activities.

Mr. Sabah Al-Zayani, Chairman of the Bahrain Future Society for Youth, explained that the campaign’s objective is to boost the active involvement of Bahrain in raising awareness about childhood cancer locally, regionally, and globally. It aims to garner support for children battling this disease and contribute to worldwide efforts aimed at controlling its spread. This will be achieved through ongoing advancements in scientific research for prevention and treatment.

Mr. Al Zayani emphasized the “Smile” initiative’s strong commitment to actively collaborate with all pertinent stakeholders in the healthcare sector. This collaboration extends to the Ministry of Health, government and private hospitals, healthcare centers, as well as support from private sector companies and volunteers from civil society organizations, programs, and teams. He highlighted that the collective unity of everyone involved has consistently played a crucial role in the campaign’s success and in achieving its objectives to the fullest extent possible.

“For the tenth consecutive year, we gather in early September to convey a global message of unity and support from the Kingdom of Bahrain for the courageous children battling cancer. We remain dedicated to bringing joy to their lives and igniting a beacon of hope within their families,” According to Mr. Al Zayani.

“Our Kids R Golden 10” campaign’s agenda encompasses a diverse range of innovative and remarkable activities, events, and programs spanning an entire month. These initiatives are designed to garner broad public engagement, including events held in public spaces and shopping malls, alongside active involvement through social media platforms. This approach ensures the campaign’s success and aligns with the expectations of participants, partners, and the entire Bahraini community.

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