Formula 1® and Liqui Moly to continue partnership with multi-year renewal

Formula 1® has today announced a new multi-year renewal of its partnership with Liqui Moly that will build upon five years of successful collaboration with the German lubricant and additive manufacturer. As an Official Partner, Liqui Moly will continue to have physical and virtual trackside signage at select race events and as part of the new deal, Liqui Moly will also have the opportunity to build on their growing business networking programme, by hosting customer guest experiences around race weekends. The new agreement follows a one-year renewal of the partnership ahead of the 2023 season and marks a new long-term commitment by Liqui Moly to the sport. Jonny Haworth, Director of Commercial Partnerships at Formula 1 said: “This new multi-year deal is the culmination of years of strong collaboration between two long-standing partners. We look forward to continuing our work with Liqui Moly to further integrate the brand into the special F1 fan experience and continue our mission to create the world’s greatest sporting and entertainment spectacle for our fans.” Peter Baumann, Marketing Director at LIQUI MOLY said: “The media reach of Formula 1 goes far beyond the classic channels. The racing series relies on unparalleled, global 360-degree marketing. What unites our two brands is the constant will to inspire as many people as possible around the world with our product. So, I am particularly excited about this contract extension. “

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top