City Centre Bahrain announced hosting the campaign “Our Children are Gold” in collaboration with the Future Society For Youth under their Smile Initiative. The initiative provides psychological and social support in Bahrain to children with cancer and their families, with the aim of spreading awareness of childhood cancer in the Kingdom, providing a platform for awareness and education for the public.
For three days, City Centre Bahrain designated a dedicated area within its premises to serve as a platform for educating the public about cancers that affect children. The initiative included a stand where volunteers from the Smile Initiative had the opportunity to interact with visitors, distributing informative materials and medical brochures detailing the signs and symptoms of childhood cancer. Through their proactive approach, Smile Initiative helps to raise awareness, promoting early detection and prevention of childhood cancer. Additionally, visitors received golden ribbons as a symbol of solidarity with children battling cancer.
City Centre Bahrain’s collaboration with the Future Society for Youth underscores its dedication to community engagement and creating awareness about childhood cancer, while also providing essential support to children and their parents dealing with the challenges of this disease. It demonstrates the mall’s commitment to participating in and endorsing social initiatives with noble goals.
Sabah Abdul Rahman Al Zayani, Chairman of the Future Society for Youth, expressed appreciation for City Centre Bahrain’s unwavering support of the Smile Initiative. “The partnership is important in achieving the campaign’s objectives and in assisting the initiative to implement its plans and programmes effectively. It also aligns with the mall’s social responsibility towards Bahraini society, particularly its most vulnerable members,” he said.
The collaboration supports the cause of supporting Bahrain’s cancer-affected children and creating a nurturing environment for them. The initiative fulfils a crucial social responsibility and fosters solidarity across various sectors within the Kingdom.
Commenting on the partnership, Duaij Al Rumaihi, Mall Director at City Centre Bahrain said, “At City CentreBahrain, we are committed to providing our community with more than just shopping, our aim is to have a positive impact on each of our visitors. As a part of this commitment, we are honoured to have partnered with the Future Youth Society for their campaign “Our Children are Gold” by offering them a space in our beloved mall to help inform the public about this important initiative. Through the dedicated space, Future Youth Society were able to educate mall visitors and raise awareness about cancer in children in the Kingdom.”
