BRCS Empowers Volunteers: Elevating Skills through Dynamic Partnership with FranklinCovey Education

The Bahrain Red Crescent Society (BRCS) has entered into a strategic partnership agreement with FranklinCovey Education Middle East in Bahrain, the exclusive partner of FranklinCovey Education. Under this agreement, the two entities will collaborate to deliver innovative solutions and programs tailored for employees, young leaders, and youth involved in volunteer leadership.

These initiatives will focus on enhancing skills in self-effectiveness, volunteering, implementation, leading change, building trust, and empowering volunteers.

The primary objective of this partnership is to refine the skills and expertise of BRCS members and volunteers, ultimately improving their performance and outputs in relief and humanitarian efforts, as well as related fields. This collaboration represents a groundbreaking model of cooperation between a global voluntary society and a prominent international educational institution.

Mr. Mubarak Al Hadi, Secretary General of the Society, commented: “The partnership between FranklinCovey Education Middle East and the Bahrain Red Crescent Society serves as a notable illustration of the potential when two organizations come together to bring about positive global change.”

Mr. Al Hadi added: “Through this collaboration, we aim to empower individuals with the essential skills and knowledge necessary for fostering a ripple effect of positive transformation within their communities. This unique opportunity enables us to harness our collective strengths and make a tangible impact on the lives of individuals in Bahrain and the broader region.”

Commenting on the collaboration, Mr. Ahmed Shawqi, Managing Director of FranklinCovey Education Middle East: “We are thrilled to partner with the BRCS to help people develop the leadership and life skills they need to thrive. This collaboration is a testament to our shared commitment to making a real difference in the world. We believe that everyone has the potential to be great, and we are committed to helping people reach their full potential. This opportunity will allow us to scale our impact and help more people develop the skills they need to succeed.”

FranklinCovey is the world leader in helping organizations achieve results that require lasting changes in human behavior, often the most difficult challenge any organization faces. When accomplished, it is also the most durable competitive advantage.

FranklinCovey’s programs, books, and content have been utilized by thousands of public and private primary, secondary, and post-secondary schools and institutions, including educational service centers and vocational schools globally. The services and products FranklinCovey Education offers are best in class. By partnering with top educators, FranklinCovey invests significant continual resources into training, coaching, and materials to develop and consistently improve its educational materials to ensure lasting, positive change.

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