BIAS launches new identity for next decade

The Supreme Organising Committee of the Bahrain International Airshow (BIAS) has announced a new brand identity for BIAS for the next decade, following the great successes achieved by the Show over the past 10 years, which will ensure the continuity of the prestigious aviation event, spearheaded by His Majesty King Hamad bin Isa Al Khalifa.

The new logo was launched under the auspices of His Highness Shaikh Abdulla bin Hamad Al Khalifa, HM the King’s Personal Representatives, Chairman of BIAS Supreme Organising Committee.

On the occasion, HH Shaikh Abdulla bin Hamad asserted that BIAS’ successes are the outcome of HM the King’s directives to organise it in a way that promotes it regionally and globally. 

They are also the result of the constant follow-up of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, who stressed the need to continue developing BIAS, as aviation is a promising sector that supports the national economy and creates more opportunities for Bahraini youth, His Highness said.

HH Shaikh Abdulla bin Hamad underlined the kingdom’s keenness to harness all potentials and provide all facilities to ensure the success of BIAS 2024, given the great number of renowned civil and military aviation companies participating in it, and the expected massive turnout of its visitors from Bahrain and abroad.

His Highness commended the ongoing cooperation between the organisers and sponsors to achieve more success to BIAS, which will enhance the kingdom’s progress and long experience in the fields of aviation and space, noting that the efforts being made to ensure the success of BIAS reflect the kingdom’s keenness to boost the specialised exhibition industry, especially in the field of aviation and space, in line with the goals of the Bahrain Economic Vision 2030.

HH Shaikh Abdulla bin Hamad indicated that the design of the new logo is within BIAS’ constant modenisation strategy after a success-laden decade, adding that the Show’s new visual identity, which takes into account the progress made in the aviation industry, reflects a modern, dynamic touch, which is characterised by simplicity and elegance, making it easily recognisable and applicable in various means of communication and marketing.

“The new design highlights our vision and commitment to development and innovation in the aviation industry. It also embodies the movement and progress witnessed by the aviation sector, with the use of modern and harmonious colour gradations, reflecting the spirit of the Show and its objectives. It will form a strong symbol that contributes to strengthening BIAS’ position as one of the most prominent air shows in the region and the world. It also embodies our vision for the next ten years,” His Highness said.

It is to be noted that preparations are in full swing for the seventh edition of BIAS, which will be hosted by the kingdom, under the auspices of HM King Hamad, on November 13-15, 2024 at the Al-Sakhir Air Base.

A large number of international civil and military aviation companies, as well as those specialised in equipping airports and air radars, manufacturing powerful engines, business aircraft, private aircraft and light aircraft, in addition to institutes specialised in aviation training and electronic engineering, universities, and military industries of all kinds will take part in BIAS 2024.

BIAS 2024 will feature a display of the latest civil and military aircraft, in addition to exciting air shows by international teams.

The Ministry of Transportation and Telecommunications, the Royal Bahraini Air Force, and the Bahrain Defence Force oversee the organisation of the biennial Show, BIAS, in cooperation with the British company, Farnborough International.


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