Bahrain Development Bank (BDB), the leading financial provider of SME banking solutions, has partnered with TRACCS, the region’s largest independent communications consultancy, to support the bank’s transformation and organizational development strategy. The partnership aims to enhance BDB’s industry positioning and further support its objectives towards delivering innovative, customer-centric banking solutions.
As one of the largest integrated communications networks in the MENA region, TRACCS will contribute to BDB’s ongoing efforts to strengthen its brand identity and enhance its stakeholder communications. Capitalising on its 25-years of communications experience and its wide regional network, TRACCS will also spearhead the Bank towards new avenues of organizational transformation.
Commenting on the occasion, Dalal Al Qais, Group Chief Executive Officer of BDB, said: “Our partnership with TRACCS will support our transformation efforts and enhance our relationships to deliver an unparalleled banking experience. Through this collaboration, we look forward to adopting more strategic campaigns and creative initiatives, in addition to increasing BDB’s market share through traditional and digital channels.”
On her end, Shereen Bushehri, Vice President of Innovation and Development and Managing Director of TRACCS Bahrain, commented: “We are delighted to be partnering with Bahrain Development Bank, a leading entity supporting the development of the entrepreneurial industry with the aim of strengthening the SME sector. TRACCS has been at the forefront of the game-changing communications industry in MENA for over 25 years and we are committed to making use of all our resources and expertise to offer the strategic advisory and comprehensive communications solutions to support the Bank on its growth and transformation journey.”
Through this partnership, BDB will benefit from a suite of comprehensive communications services, strategic advisory and innovation offered by TRACCS. These solutions aim to elevate the Bank’s standing as a trusted financial partner in the entrepreneurial and SME sector, as well as interact with current and potential clients. Both entities will collaborate on impactful initiatives that will enrich the Bank’s distinctive portfolio of offerings, promote its unique benefits and enhance its relationship with stakeholders and partners.